Market Partners
27 out of 30 said the same thing
The approach was reworked before a single campaign went out, and what came back set the direction for everything after it.
View Case StudyB2B Lead Generation & Appointment Setting · Guildford, UK
We Send the Emails, Make the Calls, and Hand You a Qualified Meeting.
BuiltDiffernt is a B2B lead generation company. We build the list, run the campaigns, ring everyone who replies, qualify them against your criteria and put the meeting in your calendar. Then we tell you how your market responded, segment by segment, so the next round is better than the last.
Trusted by
67+
1 Million+
Prospects contacted every month
Thousands
Of buying opportunities created every month
$10M+
In pipeline generated each month
This is what we run every month
Read the case studiesThe problem
You have probably paid an agency to do this before.
If it did not work, it is worth being specific about why. Three things come up almost every time, and none of them are about how many emails went out.
Selling False Certainty
A volume written into the contract with a money-back clause under it. Then “qualified” turns out to mean anyone who replied, so your team spends its week on calls that were never going anywhere. The refund, when you finally read the conditions, covers the fee and not the quarter you lost.
They Stop at the Reply
The campaign goes out, a handful of people answer, and the whole lot lands in your inbox as a spreadsheet. Chasing them is your job. Half have gone cold by the time anyone rings, and nobody can tell you which of them were ever worth ringing.
Built for Acquisition, Not Retention
Clients keep leaving, so the pipeline needs refilling every quarter. The people who impressed you in the pitch are back out selling by week three, and your account goes to whoever is free. Nobody who touches it after that has any stake in whether you stay.
What We Do
How the Lead Generation Programme Runs
Four stages, and the last one is the part most agencies leave to you. Everything that comes back gets reported by segment, so each round starts better informed than the last.
Verified listHead of SalesOperations DirectorFounderSegments agreed with you
01
Targeting
The list gets built for you rather than bought in bulk. We agree the segments worth your time, verify them, and start narrow enough that the first replies actually tell you something.
Variants under testAProblem-ledThe hours a week you lose to…BPeer-proofTwo others in your space switched…CDirect askWorth fifteen minutes?
02
Messaging
Several versions of the pitch go out at once, matched samples, one variable at a time. The winner is decided by reply rate rather than by whoever argues hardest for their favourite.
Every reply gets a callHead of Sales“Send me some times”Operations Director“Who else uses this?”CALLQualifying now
03
Email & Phone
Campaigns run from our own sending infrastructure, kept well away from your corporate domain. Everyone who engages gets a call, because a reply on its own is not a lead.
Your calendarMTWTF121314151610:00Head of Sales14:30Operations Director
04
Qualified & Booked
We qualify against criteria you set before anything reaches your calendar, and report how each segment answered. You get the conversation and the read on your market, not a spreadsheet of names.
Testimonials
The clients put it better than we do.
They did a really deep dive into targeting a specific market with us, then wrote copy that led to 20+ meetings in the first month. Four weeks in, we closed an £18.9K deal directly from BuiltDiffernt’s work.
You took the time to understand what we wanted. We weren’t coming with a standard campaign and you understood that. You brought your expertise, helped us refine the approach, and when things weren’t working initially, you adjusted quickly.
On the first day we booked 4–5 meetings immediately. Since then it’s consistently been 1–2 meetings per day, and we closed our first client within the first 30 days.
We have been with them for a few months now. Consistently delivers a high volume of high-quality leads. We have worked with many lead gen companies, and BuiltDiffernt is our favourite.
We wanted to expand into new markets and new sectors, and they helped us do exactly that. We’ve had heaps of leads and I’ve had conversations with high-quality businesses that are exactly fit for purpose for us.
You can turn this on and off whenever you want. If things go quiet, you can say ‘send some emails’ and within an hour you’ve got leads coming in. I don’t know any other form of advertising that works that quickly.
Super proactive team at BuiltDiffernt, been a pleasure working with them so far and long may it continue. From launch we closed our first bit of business within 4 weeks, which meant they paid for themselves almost instantly on our side.
The number of leads coming in is great, and we have officially signed a new client from their efforts. I am targeting a fairly niche group and was told by other companies that I needed to broaden my search. BuiltDiffernt came with confidence that they could help me connect with exactly the people I wanted and they have.
They were always enthusiastic and I came away from every call with great ideas. Lots of leads generated and plenty of great calls had.
They did a really deep dive into targeting a specific market with us, then wrote copy that led to 20+ meetings in the first month. Four weeks in, we closed an £18.9K deal directly from BuiltDiffernt’s work.
You took the time to understand what we wanted. We weren’t coming with a standard campaign and you understood that. You brought your expertise, helped us refine the approach, and when things weren’t working initially, you adjusted quickly.
On the first day we booked 4–5 meetings immediately. Since then it’s consistently been 1–2 meetings per day, and we closed our first client within the first 30 days.
We have been with them for a few months now. Consistently delivers a high volume of high-quality leads. We have worked with many lead gen companies, and BuiltDiffernt is our favourite.
We wanted to expand into new markets and new sectors, and they helped us do exactly that. We’ve had heaps of leads and I’ve had conversations with high-quality businesses that are exactly fit for purpose for us.
You can turn this on and off whenever you want. If things go quiet, you can say ‘send some emails’ and within an hour you’ve got leads coming in. I don’t know any other form of advertising that works that quickly.
Super proactive team at BuiltDiffernt, been a pleasure working with them so far and long may it continue. From launch we closed our first bit of business within 4 weeks, which meant they paid for themselves almost instantly on our side.
The number of leads coming in is great, and we have officially signed a new client from their efforts. I am targeting a fairly niche group and was told by other companies that I needed to broaden my search. BuiltDiffernt came with confidence that they could help me connect with exactly the people I wanted and they have.
They were always enthusiastic and I came away from every call with great ideas. Lots of leads generated and plenty of great calls had.
Case Studies
B2B Lead Generation Case Studies
Three of them, and what came back from each.
Out of Bounds
£18.9K closed inside four weeks
One market worked properly before a word of copy went out. Twenty plus meetings in the first month, and a deal closed directly from it four weeks in.
View Case StudyLoyalty Club PLC
“The best GTM team”
Switched on when the pipeline thins and off when it does not need to run. Replies start landing within the hour of a campaign going out, and the same people who sell it are the ones running it.
View Case StudySee if you qualify
Ready to fill your calendar with qualified meetings?
We qualify hard at the front door, so it is a short conversation if you are not a fit. If you are, you will hear what we would run and what it would cost.
+67
Trusted by teams at
We have worked with many lead gen companies, and BuiltDiffernt is our favourite.
FAQs
The questions we get asked before anyone books a call.
Do you guarantee a number of meetings?
No, because the honest answer is that it depends on your offer. What we can tell you is the shape: we target a 1 to 3 percent lead rate on the volume we send, and how far up that range you land is decided by how compelling your offer is to the market we test it on. We take a baseline from your existing outreach and measure every version against it, so you can see inside the first few weeks where you are sitting.
Do you make the calls, or just send the emails?
Both. Campaigns go out, then we ring everyone who engages, qualify them against criteria you set, and book the meeting. A reply on its own is not a lead, and handing you a spreadsheet of names to chase is where most agencies stop.
Will this put our main domain at risk?
No. Everything runs from dedicated sending domains and mailboxes that are authenticated and warmed before use, kept entirely separate from your corporate mail. Your primary domain is never the thing being tested.
Who actually works on our account?
The person who sells you the programme runs it, alongside a senior go-to-market lead. There is no handoff to an account manager you have never met, which is the single biggest reason clients leave agencies in month three.
What if we are not a fit?
You will know before you ever speak to us. The qualifying form tells you either way, because there are strict criteria and we say no often. An account nobody can move is an account that leaves, so it is in neither of our interests to start one.
How do we know whether it is working?
Everything that comes back is reported by segment, so you see which parts of your market answered and which ignored you. The weeks that disappoint us get reported the same as the ones that do not.
How much does it cost?
Programmes start at $5,000 a month and run to $15,000, depending on the scope and size of the campaign. How many markets you want worked and whether the phone is in scope are what move it, and you will hear a number on the first call rather than after three.
Where are you based?
Headquartered in the UK, with a go-to-market team across Europe and calling teams in both the UK and the United States. That spread is why the phone work covers more of the day than a single office could.